Sustainable graphic design with New Leaf

New Leaf paper has a new and improved website. It's great, you can do an Eco-Audit, find a local printer, and watch a counter of resources saved by New Leaf's eco-practices. In an age of information sharing, I will share with you some information on SUSTAINABLE DESIGN that New Leaf shares, which was borrowed from ReNourish.

What is sustainable graphic design?  

Sustainable graphic design aims to eliminate the negative immediate and future social, economic, and environmental impacts of the printed and digital material produced by the profession. Paper fiber, the substrate most used by the graphic designer currently, should be collected, recycled and injected back into the market as a post-consumer product in order to move towards a sustainable industry. Ideally disposal of paper fiber will be eliminated altogether and instead a Cradle-to-Cradle practice of manufacturing and recovery will be utilized. Sustainable graphic design considers the impact of its creations on communities where materials may be sourced, and aim to support a local economy by working with vendors in their region to increase prosperity and minimize their environmental footprint. Global interdependence, environmental stewardship, social responsibility, and economic viability are the goals of the sustainable graphic designer. Achieving these goals will thereby improve our quality of life overall.